Pure Inc.
A New Day's Dawn

Release date: March 17th 2006
Label:
AFM Records

Distribution:
Target ( Denmark )
Website:
www.pureinc.net
Style:
Rock

Rating: 75/100
Cover artwork rating:
78/100
Reviewed by:
Thomas Nielsen
Date:
February 4th 2006

This is a good rock album. No more, no less.  

On this their second CD, Swiss quartet Pure Inc. manage to create something that sounds like a hybrid between Audioslave and Pretty Maids. In places, this seemingly odd mixture works out alright, but at length you just wish you were listening to the originals instead.  

The tracks “Saviour” and “I’ll Let You Know” are potential radio hits, although one could fear that the former is too close to Audioslave and the latter to the Scorpions. You’d never know. It’s easy to like these songs, anyway.  

One more album with a production like this one plus a lot of touring and we might have Europe’s answer to Nickelback here.