Swedish Mustasch has that indefinable 'it'.

This is real rock’n’metal played by real men who don’t give a shit if what they do is old-fashioned.

They don’t give a shit either whether you like that they throw in some crazy stuff or not – like Swedish fiddles. Or a piece of orchestration that makes the first 30 seconds of the album sound like a mixture of Black Sabbath’s theme song and Metallica’s ‘S&M’.
From there on, it's the pedal to the metal and onwards, ho!

Mustasch is Metallica when they rock.
Mustasch is Black Sabbath when they rock.
They are unashamedly rock in their display of power, heaviness, groove and catchiness.

This album is a must for fans of concrete solid rock music.